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E-Cartes Cadeaux

Se doter d’un site de Cartes Cadeaux en ligne est un bon moyen de capter les achats de dernière minute au moment des fêtes, ce qui a de surcroît l’effet de générer des ventes pendant les périodes creuses, sans sacrifier sa marge en commissions versées à des tiers.
Durée : 7 jours
Voir le site internet

Problème :

Les périodes de fêtes sont des opportunités de ventes cruciales pour certains commerces . Ce sont aussi des périodes de fortes affluences où il faut gérer au mieux les flux en magasin. Du point de vu marketing, les clients sont fortement sollicités de toute part. Leur offrir un confort d’achat et des solutions multicanales est un atout différenciant pour une entreprise.
Concept Beauté est un institut bien établi avec une clientèle fidèle, le but des cartes cadeaux en ligne est ici essentiellement d’offrir un canal d’achat alternatif aux clients et capter des acheteurs occasionnels .

Solution :

Les cartes cadeaux en ligne sont une réponse aux enjeux des périodes de fêtes qui offre de nombreux avantages.
Accessibles 24h/24 tous les jours, les cartes et chèques cadeaux en ligne sont plébiscitées par des profils variés: ceux qui n’aiment pas faire les boutiques dans la foule, ceux qui habitent loin de leurs proches, et puis il y a aussi les retardataires, ceux qui sont en manque d’idées …. . De fait , on observe un pic de ventes de e-cartes cadeaux autour des jours de réveillons de fin d’années , ou encore de la fête des mères.
Ainsi, une boutique de cartes cadeaux en ligne offre de nombreux avantages:
– Ventes additionnelles à des clients occasionnels distants, c’est aussi une solution pratique pour un cadeau de groupe.
– Nouveaux clients qui viennent pour profiter d’un bon reçu en cadeau.
– Diminuer le flux en magasin en période de forte affluence.
– Enfin, ces bons cadeaux vendus pendant les hautes saison permettent de gonfler les ventes des périodes creuses.

En outre, le site e-commerce tire parti des avantages du numérique pour offrir une plus-value aux clients, avec un outils d’aide au choix d’un soin de bien-être grâce à des filtres. En effet, il peut être compliqué pour un non initié de choisir parmi plus d’une dizaine de massages de bien-être, et offrir le cadeau idéal à un proche.
En début du mois de Décembre, il n’était pas question de se lancer dans une refonte du site principal. Un nouveau site de e-commerce dédié spécialement à la vente des cartes cadeaux a donc été adossé au site internet principal de l’enseigne.